Though your parents might have brushed up against each other in English lecture hall junior year of college, or were assigned the same entry-level job post-graduation, these days, finding love is a little different. Love it or hate it, technology has fundamentally changed many aspects of modern life, and the way we date and find love is no different. As decades have passed since the inception of online dating in the early s, not only have companies transformed their metrics and algorithms, but the perception of online dating has shifted, too. New research from the Pew Institute indicates the vast majority of the population are in favor of swiping-left-and-right to stumble across the love of their life, so this once-taboo practice is now, well, commonplace.
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